Since I’ve turned into a social networking maven, I’m interested in who is using what and why. Harris Interactive recently published the results of an online survey on the subject. Take a look at the results. A few facts I found particularly interesting include:
- 74% of those 18 to 34 years old have a Facebook or MySpaceaccount, but just 24% of those 55 and older have an account. (btw, I’m in that 24%)
- Tweeting is only slightly more prevalent among the young, but not by much. 8% of those 18 to 34 use Twitter, 7% if you’re 35 to 44, 4% if you’re 45 to 54 and only 1% of your over 55. I’m in that 1%.
- Men and women use Twitter at the same levels, but women are more likely to have a Facebook or MySpace account.
- There is an educational difference in the usage of social networking sites. 40% of people with a high school degree or less use Facebook or MySpace compared to 55% of those with some college and 52% of those with at least a college degree.
Not sure what the implications of these stats are — but it is definitely interesting to contemplate.