Why You Belong On Facebook

July 17, 2009

exponential-growthAlthough Facebook began as a site to connect young college students, the social networking site recently passed 250 million registered users, making it the largest social networking site on the web.

Surprisingly to many, the fastest growing segments are not the young users, but the  35-54 year old demographic segment which accelerated to a 276.4% growth rate over the past 6 months. Which means this is where many job seekers will interact.

Top insights from the survey:

Top Insights:

1)  The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report

2) The 55+ demo is not far behind with a 194.3% growth rate

3) The 25-34 year population on Facebook is doubling every 6 months

Of Facebook’s 250 million users, more than 120 million log in every single day, indicating that much of their online social interaction now revolves around Facebook. If this is where they are, this is where you belong also.

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